1.
It does not hold odor. Merino naturally resists smell, so it can go a hike, a flight and dinner without a wash. Product neutral, sets the idea.
5 Reasons Why Your Next Tee Should Be Merino
You probably don’t need another shirt. You need one that can do more.
2.
It works in any weather. Temperature regulating, warm on a cold morning, breathable by afternoon. Still about the fabric.
3.
It feels like your favorite sweatshirt. This is where the Nichols Crew enters, custom French terry merino, soft against skin, no itch.
4.
It is cut to move. Dropped shoulders, relaxed slightly cropped body, split hem.
5.
It is made to last, slowly, in LA. Seven prototypes, local production, fewer things worn longer.
The Nichols long-sleeve crewneck is soft like cotton, insulates like a sweater, wears like your favorite t-shirt, and doesn’t trap odor like a synthetic workout shirt.
We believe there’s no line between form and function, so we made a performance tee that fits and feels like our favorite boxy tees.
Cotton vs. Merino
See why merino earns its place in your everyday rotation.
| Cotton | Merino | |
|---|---|---|
| Naturally odor resistant | No | Yes |
| Temperature regulating | No | Yes |
| Moisture wicking | No | Yes |
| Breathable | Yes | Yes |
| Less washing between wears | No | Yes |
Don’t Take Our Word for It
See It in Motion
Four ways merino fits into the everyday.
$98.00
We believe there’s no line between form and function, so we made a performance tee that fits and feels like our favorite boxy tees. Made from 100% ultra-luxe, super soft French-terry Merino, the Cahuenga tee is the ultimate performance tee that wears more like your favorite Scandinavian or Japanese brands. After seven prototypes, we settled on the fit and material you see here. Named after one of our favorite hikes in Los Angeles, the Cahuenga tee is sharp enough to wear to work, and rugged enough for getting off grid, or miles on the bike. Merino is the OG performance fabric that doesn’t stink, requires fewer washes, and is made to stand the test of time. Wear it once and you’ll ditch your synthetic top forever. Made slowly in Los Angeles.
$108.00
Get off grid in this 100% ultra-luxe French-terry Merino long sleeve tee. The Nichols long-sleeve crewneck is soft like cotton, insulates like a sweater, wears like your favorite t-shirt, and doesn’t trap odor like a synthetic workout shirt. Named after one of our favorite canyons in LA, and inspired by vintage crewneck sweatshirts from the 90s, the Nichols long sleeve crew is cut with dropped shoulders, and a slightly cropped, relaxed fit. Its split hem gives you room to move, and is perfect for traveling, long days on the mountain, or a perfect lightweight layer after a surf session. Winter, summer, spring or fall, The Nichols Crew has your back. Made slowly in Los Angeles.
